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Lettered, upper center: "EUROPEAN SWIMMING CHAMPIONSHIPS"; lower center: "EMPIRE POOL WEMBLEY AUGUST 6 TO 13 | Alperton thence bus 83, Wembley, Wembley Park | Wembley Hill or by bus 18, 18C or bus 83 | or trolleybus 662"

In black type, in a diagonal across the top of the image: "EUROPEAN SWIMMING CHAMPIONSHIPS" [the swimmer's arm overlaps the "C"]. In black type, beneath the image: "EMPIRE POOL WEMBLEY"; continues in green: "AUGUST 6 TO 13 | Alperton thence bus 83, Wembley, Wembley Park | Wembley Hill or by bus 18, 18 c [in superscript] or bus 83 | or trolleybus 662". In tiny green type, along bottom edge of image, left: "38. 151G. 7000."; right: "Waterlow & Sons Limited, London & Dunstable".