Advertising and British art : an introduction to a vast subject /, by Walter Shaw Sparrow ; with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.

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Sparrow, Walter Shaw, 1862-1940, Advertising and British art , 1924

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Creator:: Sparrow, Walter Shaw, 1862–1940
Title(s):: Advertising and British art : an introduction to a vast subject /, by Walter Shaw Sparrow ; with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.
Published/Created:: London : John Lane, The Bodley Head Limited, Vigo Street W., 1924.
London ; and Beccles : Made and printed in Great Britain by William Clowes and Sons, Limited, 1924.
Physical Description:: [3], vi-xvii, [1], 189, [1], 6 pages, [96] pages of plates : color illustrations ; 29 cm
Holdings:: Reference Library
NC1807 G7 S62 (LC)+ Oversize
Accessible in the Reference Library [Hours]
Note: Please contact the Reference Library to schedule an appointment [Email ycba.reference@yale.edu]

Rare Books and Manuscripts
NC1807.G7 S62 1924+ Oversize
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
[Request]
Copyright Status:: Copyright Not Evaluated
Full Orbis Record:: http://hdl.handle.net/10079/bibid/3724902
Classification:: Books
Notes:: Date of publication and printer's information from title page verso.
"Illustrations printed by Edmund Evans, Ltd., London, E."--Title page verso.
Includes index.
Publisher's advertisements: 6 pages at end.
Includes work by Gerald Spencer Pryse, Frank Newbould, Edward McKnight Kauffer, Fred Taylor, Frank Brangwyn, and many others.
BAC: British Art Center copy bound in publisher's original quarter tan buckram with decorated paper covered boards.
Subject Terms:: Advertising -- Great Britain.
Advertising layout and typography.
Art and industry.
Commercial art -- England.
Posters -- England.
Form/Genre:: Photomechanical prints -- 1924.
Publisher's advertisements.
Contributors:: Brangwyn, Frank, Sir, 1867–1956, illustrator.
Kauffer, E. McKnight (Edward McKnight), 1890–1954, illustrator.
Newbould, Frank, 1887–1951, illustrator.
Pryse, Gerald Spencer, 1881–1956, illustrator.
Taylor, Fred, illustrator.
Lane, John, 1854–1925, publisher.
William Clowes and Sons, printer.
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Foreword
Prefatory. Custom versus improvement
Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster?
Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects
and finale
Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.

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